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What makes a Good Salesperson?

28/5/2013

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If you look under 'selling' on wikipedia you get a mass of information, opinion and discussion which is all very healthy.
However, for me, the definition of the art or science (depending on your viewpoint) of selling is very simple: "Selling is the act of helping people to buy without regret".

We have all heard horror stories about pressure sales tactics and misleading sales literature and conversations being used to close sales, but that really isn't selling. It is just lying to achieve a temporary objective. It reflects badly on the salesperson, the company and the brand. In these days of social media the individual buyer as well as the business buyer are empowered to cry 'foul' and seriously damage anyone involved in unethical sales practice.

It is therefore, much simpler to just treat potential buyers as you would wish to be treated. Be a person first and a salesperson second. Ask questions and listen to the answers. Define and fully understand the customers wants and needs. If you have a solution to their problem, present it to them in a clear and concise manner. Let them ask questions so they can fully grasp what you are proposing. Be honest and transparent. Agree next steps.

It's not hard to be a good salesperson.... just be a good, normal person.

Kind regards,

Jim.


Image credit: coramax / 123RF Stock Photo
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Website Goes Live!

15/5/2013

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Hello World,

Well, I've finally published my website and am now tinkering with the layout, text, mobile format and SEO. I'm sure I'll never be 100% happy but I'm sure all small business owners are the same.
I look forward to sharing some thoughts on this blog over the coming weeks, months and years mainly on sales, marketing and running your own business. If I see, read, watch, photograph or video something that I feel may be of interest I'll post it here.
I hope some of my posts will be helpful and interesting.... you be the judge......

Kind regards,

Jim.
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    Jim Reilly

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