It's somewhat embarrassing when one of your clients looks at your website and asks you (with a broad grin on their face) about the last time you updated your blog, especially when you've been banging on about how important it is to regularly drip feed 'good content' into the marketplace.
Tried and tested excuses rush to your defence but, in all truth, they are all lies. Was I really 'too busy', 'experimenting', 'checking to see if anyone noticed', 'suffering from blogger's block'?
No.
The real reason is I didn't prioritise this as a key marketing activity.
Why?
Because I don't enjoy writing blog posts, and I find it quite hard to come up with new topics and I'm not a natural writer.
Sound familiar?
I'm sure I'm not alone in this, and we can all find things we would much rather be doing, but blogging is an important marketing maintenance activity. It gives an audience of prospective customers and partners and insight into your thoughts, outlook, beliefs and personality. This is especially important for a small agency like Sales & Marketing Support where partners must be totally comfortable working with you and clients must trust you are going to deliver for them.
Alternatives?
If you really, honestly don't have the time to update your blog, it may be worth considering your options:
1. Close it down - certainly not recommended but it may be better than having a marketing voice which you believe does you more harm than good.
2. Delegate to another person in your organisation. Find someone who enjoys writing/blogging and who can turn your ideas into engaging articles.
3. Outsource - there are a number of agencies and freelancers who can maintain an excellent quality blog for a relatively small budget.
Next Steps?
Well, after giving myself a good talking to, I have now diarised a monthly blog update on my core activities list and resolved to be more disciplined in future.
I guess only time will tell....
Kind regards,
Jim
Tried and tested excuses rush to your defence but, in all truth, they are all lies. Was I really 'too busy', 'experimenting', 'checking to see if anyone noticed', 'suffering from blogger's block'?
No.
The real reason is I didn't prioritise this as a key marketing activity.
Why?
Because I don't enjoy writing blog posts, and I find it quite hard to come up with new topics and I'm not a natural writer.
Sound familiar?
I'm sure I'm not alone in this, and we can all find things we would much rather be doing, but blogging is an important marketing maintenance activity. It gives an audience of prospective customers and partners and insight into your thoughts, outlook, beliefs and personality. This is especially important for a small agency like Sales & Marketing Support where partners must be totally comfortable working with you and clients must trust you are going to deliver for them.
Alternatives?
If you really, honestly don't have the time to update your blog, it may be worth considering your options:
1. Close it down - certainly not recommended but it may be better than having a marketing voice which you believe does you more harm than good.
2. Delegate to another person in your organisation. Find someone who enjoys writing/blogging and who can turn your ideas into engaging articles.
3. Outsource - there are a number of agencies and freelancers who can maintain an excellent quality blog for a relatively small budget.
Next Steps?
Well, after giving myself a good talking to, I have now diarised a monthly blog update on my core activities list and resolved to be more disciplined in future.
I guess only time will tell....
Kind regards,
Jim
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