2-3 weeks ago I built and launched a new website - Dearth of a Salesman.
As you are on my website, SalesMarketingSupport.com, you may be thinking 'why does he need to build another one?'
I thought I could use this blog to explain the reasons for doing so.
1. Since I launched the company in mid 2013 I have been a little concerned that I risked being regarded as a 'Jack of all trades, master of none'.
I need to clarify my position as a Project Manager/Director who is actively involved in projects (utilising my own skills where applicable and most cost effective) but recruits the best available talent into a team, directs them and manages to deliver results on time and on budget. This could be sales, marketing or sales and marketing activities.
2. I have always seen Sales & Marketing as a fully integrated function of any business, working together to drive customer and prospect engagement and managing them through a sales journey. It has become clear to me a lot of business owners regard sales and marketing as two, very separate, departments.
The launch of Dearth of a Salesman splits out my own capabilities and those of my freelance network to Recruit, Retain and Develop sales talent. This will hopefully alleviate the concerns above.
I still need SalesMarketingSupport.com as the 'corporate site' to give an overall picture of how we can help businesses, but splitting out and clarifying SMS's sales and marketing propositions and portfolios of services, should help business owners, directors and managers fully understand the value proposition of using Sales & Marketing Support.
Now I've taken the plunge and created Dearth of a Salesman, I guess I need to start working on the title for a site dedicated to the Marketing Services Portfolio..... to keep the theatrical parody theme going, watch out for 'The Key Marketeers' coming soon!
As you are on my website, SalesMarketingSupport.com, you may be thinking 'why does he need to build another one?'
I thought I could use this blog to explain the reasons for doing so.
1. Since I launched the company in mid 2013 I have been a little concerned that I risked being regarded as a 'Jack of all trades, master of none'.
I need to clarify my position as a Project Manager/Director who is actively involved in projects (utilising my own skills where applicable and most cost effective) but recruits the best available talent into a team, directs them and manages to deliver results on time and on budget. This could be sales, marketing or sales and marketing activities.
2. I have always seen Sales & Marketing as a fully integrated function of any business, working together to drive customer and prospect engagement and managing them through a sales journey. It has become clear to me a lot of business owners regard sales and marketing as two, very separate, departments.
The launch of Dearth of a Salesman splits out my own capabilities and those of my freelance network to Recruit, Retain and Develop sales talent. This will hopefully alleviate the concerns above.
I still need SalesMarketingSupport.com as the 'corporate site' to give an overall picture of how we can help businesses, but splitting out and clarifying SMS's sales and marketing propositions and portfolios of services, should help business owners, directors and managers fully understand the value proposition of using Sales & Marketing Support.
Now I've taken the plunge and created Dearth of a Salesman, I guess I need to start working on the title for a site dedicated to the Marketing Services Portfolio..... to keep the theatrical parody theme going, watch out for 'The Key Marketeers' coming soon!
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